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Team of The Month

TEAM OF THE MONTH
OFFLINE

EVENT

Do you know, JDers,
apparently each personnel
within this Off ine Event
team must have the agility
and calm character in
dealing with any unexpected
situation occurred during the
event. Whatever happens,
the show must go on.

uch depiction f ts the character of our The concept team will communicate with
Off ine Event team, JDers. They are the MD regarding the event purpose and
Sresponsible to support various events, details. Usually, they will start calculating the
such as brand activation aims to generate feasibility of the event. Let’s say, MD targeted
awareness, engagement, acquisition, and 30.000 participants are expected to join
GMV, hosted by MD and corporate activities. the brand awareness event. The team will
estimate how many people interested in JD.ID
The Off ine Event team is divided into the which simultaneously decides the location,
concept and operational team. The concept promotional program, booth size and setting,
team focuses on strategical and acquisition as well as plan the branding concept.
planning. As for the operational team will
be responsible for running the event, to In the process of calculating, the concept team
the extent of handling goods, including the will discuss with the operational team and MD
goods f ow, event sales, up to returning regarding the suitable strategy tailored to the
the goods back to the warehouse and reality in the f eld. Following the calculation, a
supervising the transactions. work plan and budget plan will be proposed
to the head of marketing. Still, there are
Then, what about the team’s workf ow? possibilities that the Off ine Event team
First of all, any event proposals (whether won’t recommend executing an event due to
from MD or corporate) will go to the head unfeasible factors.
of marketing. If the head of marketing
approved the proposal, the Off ine Event If the budget plan is approved, one member
team will take over. of the concept team will partner up with
JDMAGZ · APRIL 2019
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