Page 5 - JD-ID

What's On

Join forces with 5 celebrities,

JD.ID presents “Semangat ORI”

in 2019

rd
Ders, to celebrate the 3 Anniversary, unique but also original in characters. Their
JD.ID—an aff liation of JD.com—presents popularities are expected to spread “Semangat
J“Semangat Ori” throughout 2019. This will Ori” across Indonesia, JDers.
be the company’s central theme to promote
the importance of originality in our day-to- “JD.ID aims to bring originality to a higher level.
day lives. Our tagline, #DijaminOri is now becomes a part
of JD.ID’s identity and the beginning of this
To support such theme, JD.ID collaborates with campaign. We are recognized by community
f ve celebrities as the agents of “Semangat through our tagline, which emphasizes JD.ID
Ori”. They are Raff Ahmad, Laudya Cynthia meticulous quality control and zero tolerance
Bella, Chelsea Olivia, Ayushita, and Dimas for counterfeit consumer goods,” said Mia
Beck, all of them are well-known as the stars of Fawzia, JD.ID Head of Marketing.
Bukan Bintang Biasa.
This campaign also encourages JD.ID to
The characters of the f ve celebrities maintain the quality of the promotional
mentioned above represent 9 main categories programs as well as improve the logistics
available in JD.ID, which are Mobile Phone service and quality.
& Accessories, PC & Accessories, Groceries,
Moms & Baby, Beauty, Fashion, Automotive, “We aspire to contribute to the wider society
Home Living, and Home Appliance. They are through this campaign. We hope that the
also prominent with their own successful spirit of originality is broadly resonating,” Mia
respective business line, that is not only continued. Semangat Ori, JDers!

JDMAGZ · APRIL 2019
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